What are the packaging rules for the item/product?
WOW effect
Tasteful, stylish, attractive and inviting to purchase. It not only tempts the buyer, but also spreads the word about the question. Packaging sets the tone and can even program the success of a product. That is why the moment of unpacking is psychologically extremely important. The primary wow effect starts with the packaging.
If you want to stand out, invest in packaging
Product packaging is highly dependent on the customer, segment, budget and expectations. You will be surprised, but in principle there are no packing rules. If you want to stand out, we advise you: invest in packaging
Every brand has and implements a packaging strategy: does it have a mission to carry out the packaging. To surpass the competition, to be visible on the shelves or to look good in photos. It doesn’t really matter what size customer you are, you have to ask this question. If the purpose of the packaging is informational (e.g. products used in everyday life), where the composition and purpose of the product are stated, you really shouldn’t need to invest much. However, if the same product used in everyday life is luxurious (cream, perfume, etc.), it is worth thinking about its more solid or even exclusive packaging.
Know what you want
Very often, customers only approach packaging companies with a product and a plus-minus idea. We develop the product packaging design together, refining it down to the smallest detail. The high professionalism of specialists helps to implement the rules of packaging creation. You have probably noticed that the beautiful packages in your home still live their own separate life: they contain things dear to the heart or are simply admired.
Large clients are usually very good at one rule: they always know what they want. Smaller brands or individual product developers have very high expectations for packaging. But, as always, expectations are narrowed down and everything is put in place by His Majesty’s BUDGET.
How Ferrari turns into Volkswagen
One of the most important and fundamental things is to define how much you intend to invest in product packaging. The unwritten rule says that “10 percent of the value of the product should be allocated to packaging.” However, rules are meant to be broken, so we suggest not to get caught up in the numbers. The rule of thumb is to know your budget limits. In the case of big wishes and unweighted requirements, a package production estimate helps to reduce them. Thus, underestimating their capabilities, customers are forced to simply choose a Volkswagen instead of a Ferrari.
Is the packaging more expensive than the product itself? This is no longer a surprising practice. On the contrary: gradually becoming the norm or approaching it. Of course, not every company or developer can afford to invest in product packaging. But those who allow, allow a lot.
Ecology and sustainability
As society modernizes, with enormous technological progress, packaging rules also adapt to society. More precisely, they also follow fashions. Currently, it is ecology and circular economy. Packaging from sustainable, already recycled materials. Some customers tend to specially highlight and highlight this in the package itself, while others – on the contrary – do not publicly declare it to the consumer. By the way, responsible consumption may not necessarily be a cheaper option, but for many customers or users, it is simply more acceptable at the moment.
Image is everything?
Social networks are literally bursting with photos and videos of unwrapping gifts. This is especially true during the winter holidays. After all, the exclusive image of a product starts with the packaging. Every brand wants to spin a unique product packaging just for them. But don’t forget that you ask the image question yourself, and we only help you solve it. You make the rules, we just enforce them!