Christmas packages. Who dictates fashion and do they really exist?
Bright, shiny and luxurious. This is how we think of Christmas packages, they catch the buyer’s eye and they often remain in our homes. Because they are simply too beautiful to throw away…
Packaging is a special secret of Christmas
Receiving a gift in an elaborate box and unwrapping it is probably a big part of the holiday magic. Sundries, tea sets, perfumery – anything becomes a unique piece of jewelry and shows attention to the person receiving the gift. In this way, the Christmas box becomes an emotion and a memory. Don’t forget that Christmas wrapping is not only an aesthetic element, but also part of the big gift-giving process. A person can be pleased not only to
receive a gift, but also to unwrap it. This is part of the festive mystery that really doesn’t disappear during Christmas…
An unforgettable Christmas classic
Christmas packages are different from the ones used everyday or given on the occasion of other holidays. As a rule, Christmas packaging is simply a timeless classic that takes a serious look at creating a festive mood. Many classic Christmas packages have shiny or shimmering accents (gold, silver or straw colored elements). The classic colors are also unchanged throughout the year: green, red, white and silver.
Bigger or already world-class brands think ahead to make the packaging stand out and stand out in the midst of a huge selection, but usually a classic is a classic.
The differences of fashion
However, when it comes to Christmas packaging fashion, it really does exist. It is a dynamic and changing process, depending on various factors: popular color and decor trends, the influence of designers or the general mood and needs of society.
BIGSO creates new packaging every year. Something that everyone likes. We won’t hide it: there are enough challenges, but we combine different ideas until THAT one and only one – we simply offer to every customer.
Possible packaging changes every year:
color trends (new popular colors may disappear and new color combinations may appear);
thematic elements (styles of a certain period or characters from Christmas stories can appear as the main element of the decor);
environmentally friendly and sustainable materials (the so-called circular economy is now very relevant);
personal expression (customer preferences and desire to express individuality);commercial (stores or traders also have an influence, because they have to pay attention to the fact that they attract the buyer to innovative designs).
“Prepare the sleigh in summer”
Christmas sales are the highest. We are already starting to plan larger holiday orders for 2024, so the proverb “prepare your sleds for summer” is especially true for this segment. Smaller orders or smaller brands should already take care of Christmas packaging… in the summer. Are you surprised? Then you will be even more surprised when you receive a bill for “fighting fires” in November or early December, because you will simply overpay after “sleeping”. Customers must plan, when and how they need a packaged offer for their customers, and packaging companies – their production lines, which simply “go crazy” during the holiday season.