Why packaging matters?
Everyone knows how important the first impression is. Especially, when orders start to rain and packages must be sent everywhere around the world. This is probably the most crucial part of the process of selling, therefore the packaging has to be perfect. Here are some reasons why.
Rigid packaging helps to define your brand
In a world where buyers ignore advertising, premium rigid packaging remains one of the best opportunities to make your brand visible.
Either your company’s distinctive package design will come to define your brand, or you choose to be visible with a simple one – in any way, your packaging plays a huge part in how your customers interact with your brand. It can help to differentiate your brand from others through its shape, color, design and style. Proper packaging can transform good consumer experiences with your brand into memorable ones.
Effective packaging increases product value and positive customers‘ experience
On a technical level, effective packaging protects the product contained within. All packaging options are bespoke created when it comes to providing the best protection – different box constructions, individual inserts, materials, etc. When you combine with an experienced, knowledgeable packaging supplier with in-house packaging engineering experts, the benefits can include packaging that meets and exeeds customers‘ requirements.
Custom packaging is surprisingly important for online sales
If you currently sell online, you may view packaging as an opportunity. Since you’re not competing for eyes against other exquisitely designed products on store shelves, it can be easy to underestimate packaging’s branding influence on online-shoppers. The truth is, consumers express a clear preference for premium packaging when they purchase online. 40 percent of shoppers said they would be somewhat more likely to purchase from a retailer again if their online purchase came in a gift-like or premium packaging. And of those who said gift-like packaging impacts brand perception, more than 60 percent said this kind of packaging gets them excited about receiving the package.
The unboxing and a box itself have become huge excitement in the overall buying experience. It has been highlighted in the recent years as more and more consumers start to capture the process. The majority of buyers like to think that the purchase is a gift for themselves and it has to look the certain way. So think about it and make it more profitable. We know how to do it – let‘s talk.